WS 1: Paisagem Tipográfica Maranhense
Abstract coming soon.
WS 2: Introduction to the study of ancient typography in Latin America (WORKSHOP CANCELLED)
WS 3: Alternatives for Sustainable Design.
Presentation of current approaches to sustainable design and alternatives for its implementation in Brazil.
WS 4: Strategic Design Management for Private Companies and Governments
This workshop presents design as a strategic tool for differentiation and competitiveness for both private companies and governments. It will answer popular questions in the field of design management; What are the factors to be considered in the implementation of a design strategy? Who is the design manager? What are the skills and capabilities demanded from a design manager? What do the managers who have reached business success through investing in design recommend? How can governments proceed if they decide to invest in design when seeking solutions for local problems? The workshop will also present real cases of the management of design in companies and governments. Participants will be invited to think about their own strategies for real case business scenarios.
WS 5: Video Field Studies with your Cell Phone
Many design researchers and practitioners swear to video when doing field studies of potential users. This is due to the power of the media for capturing practices and contexts, conveying empathy, and engaging audiences. Newcomers to the field, and in particular practitioners from smaller organizations are understandably nervous about embarking on video projects out of fear that it is difficult to get consent in the first place, that the ethics is difficult to handle, that video shooting makes the social relations awkward, that the editing task is monumental, that equipment is difficult to handle etc. This workshop presents a lightweight entry into video field studies, using cheap devices like cell phones for informal shooting. Our approach has a strong focus on how to use video in design, rather than on the technical side. The goal is to engage design teams in meaningful discussions based on user empathy, rather than to produce beautiful videos. Basically it is a search for a minimalist way of achieving what usually requires trained shooting and editing with larger equipment.
WS 6: Participatory Interfaces Ergodesign.
At this workshop will be presented and experienced the major design techniques employed in the development of interfaces in the participatory design approach. Focusing on user-centered design, participants will hold surveys, observations, contextual analyzes and prototyping activities. The workshop is based on the content of the book “Participatory Design: techniques for inclusion in the process of user interfaces ergodesign”, which will be released in August 2012. Among the techniques discussed can be cited: Affinity Diagram, Focus Group, Cardsorting, Day in the Life, Cultural Probes, Mood Board and Participatory Heuristic Evaluation.
WS 7: Collaboration Techniques in Design .
The workshop has the objective of diffusing techniques for collaboration enhancement in design work teams. The participants will be presented to the main concepts, principles and methods of collaboration incitement. Thus, the workshop has as goal to demonstrate and disseminate how designers, engineers, managers and other professionals can apply practical techniques for the overcoming of conflicts and promotion of synergy in collaborative projects.
WS 8: Multimedia Authoring for Non-Programmers.
This workshop presents some research challenges for the design of multimedia authoring tools that can be used by non-programmers. The workshop presents some approaches used in Interactive Digital TV Development and Website design.
WS 9: Design de Serviços Eco-Eficientes
Abstract coming soon.
WS 10: Design for effect: behavioral or experiential.
Ultimately products are designed to offer people something; something to do, something to learn, or something to experience. Before designing the product, a designer should therefore first define what experiential or behavioral effect the WHY she aims for. To that end, a design method Vision in Design / ViP will be offered that is oriented toward the world of tomorrow and rooted in the company¹s mission and identity. This method enables you to deliberately design for a particular effect, acknowledging that a product and our interaction with it ultimately serve an intended experience or behavior. In this workshop we will further train how this WHY can be translated in a HOW, the human-product interaction, and a WHAT, the final intervention.
WS 11: Design Thinking in Action – The Stages of the design process to business problem solving.
M.Sc. Daniela Kamachi – MJV – Tecnologia e Inovação
How to apply the Design Thinking approach through a participatory experience? The goal of the workshop is to offer an overview of tools and methods of the design process, providing theoretical and practical experiences through an immersion cycle in the Design Thinking approach. The essence is not to simply present the tools and methods, but to develop colaborative and creative thinking, reflection on action, and the ability to generate solutions in different contexts, focusing on the user. The activities will be organized in tree stages: Immersion: It is the stage that includes a combination of tools to understand the whole context of the challenge or problem. Ideation: This stage of the process combines tools to organize the colected information and to generate ideias and solutions. Prototyping: The third stage presents tools to make ideas tangible and to quikly test the solutions developed and selected. As a result, workshop participants will have the opportunity to have a practical experience of the design process through co-creation activities and the Design Thinking approach.